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November 21, 2005 on 9:01 pm | In Blogger |

Ick. The new AT&T logo is up. It looks like a hollowed-out sugar sphere. The font is horrible–waay too much kerning and doesn’t contrast or space well with the logo. There’s also no sense of Robin William’s elements of design–repetition, alignment, contrast, and proximity. The ball is not in a close enough proximity with the AT&T, and the font does not bother to make use of white space and already looks dated. This does not bode well for the company.

This is a case of a classic image in the media gone wrong. Like the McDonald’s arches, the FedEx arrow, or more recently Google logo, these are timeless logos that the public knows and is used to. Perhaps AT&T should have invested not in a new logo, but a different commercial campagin.